We help law firms, defence industry suppliers and ambitious Australian businesses rank for the searches that matter on Google, and get named as the answer inside ChatGPT, Gemini, Perplexity and Google AI Overviews.
Real results, in a client's own words. This is what happens when your business becomes the answer Google and AI point to, month after month.
Book a free strategy call →Optimised across every platform
Put in your own numbers. This compares three months of SEO with the extra clients you would win if the leads from your website doubled for those three months, and shows what you would actually keep after your costs.
You would need 3 new clients to cover three months of SEO from profit alone.
Book a free strategy call →This is an illustration using the numbers you enter, not a quote or a guarantee. Results vary by industry, location, competition and your starting point, and doubling leads in three months is a scenario to model, not a promised outcome. Profit uses the margin you enter and is before tax. SEO usually keeps compounding after the first three months, which this calculator does not count. Prices are in AUD.
Pick a time that suits you. We'll look at where you rank today, whether AI assistants already name you, and what it would take to double the leads from your website.
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Not our clients, independent operators telling it straight. This is what happens when AI assistants start deciding who gets recommended, and it is exactly why we built Intrigue.
Cost per lead measures what a form fill costs you, and a builder doesn't make any money from form fills.Harry SumpterGM, Sea Salt MarketingRead the full story →
We asked ChatGPT and Perplexity who to use. We weren't mentioned once.Yujia ZhaiShopRestRead the full story →
If the AI cannot see your content, neither can any of your new customers.Jeremy BrittonFounder, Boston Trading CoRead the full story →
Orders from AI assistants went from 5 to 23 in a year. Visits from AI rose from 246 to 431.Stephen TamAU Beauty Bazaar, Jul to Sep 2025 vs 2026Read the full story →
Use AI where the customer can't see it, and be human where they can.Dion ListroFounder, StedraRead the full story →
AI Overviews took the questions and left the purchases.David CarusoEcommerce operator, BuyFactory.directRead the full story →
A business rang us and told our team they had found us through ChatGPT.Dano EstermannCo-owner, Stellmann Non-Slip Coatings, Melbournestellmann.com.au →
The ChatGPT ad that got us the cheapest clicks produced no leads.Roo WrightFounder, SignalTo AIRead the full story →
Contributors share their own experience and figures. They are not necessarily Intrigue Digital clients.
Most agencies stop at SEO. Search has moved on. We cover the full stack of discovery, so your brand shows up whether someone types a query or asks an AI.
Rank for specific, high-intent search criteria on Google. Technical fixes, on-page, content and local, built to match how your customers actually search.
Answer Engine Optimisation. Get named as the recommended answer when people ask ChatGPT, Gemini or Perplexity for the best provider in your industry.
Generative Engine Optimisation. We build the trust and consistency signals generative AI models cross-check before they will recommend a brand by name.
Each service can stand on its own. The best results come when technical health, content, authority, local signals and AI visibility are run by one team.
Technical, competitor and AI-answer review, so we know what is holding you back and where the upside is.
A ranked plan by impact and effort, so the work that moves enquiries happens first.
We make the changes: pages, schema, profiles, links and content, approved by you.
Rankings, AI mentions and enquiries reported in plain English, then we refine.
Need leads while your SEO builds? We run keyword-optimised Google Ads that put you at the top of the results today, not in three months. Month to month, no lock-in, from $700 per month.
Run an online store? A product catalogue needs a different playbook to a local service business, product and collection page SEO, feed and schema fixes, and GEO built to get your products cited in AI shopping answers.
Real Australian businesses. Real websites, ranking and converting. Hover any site to scroll through it, then go see it live.
Sample wins from businesses we have worked with and featured. Read how we do it: Get recommended by ChatGPT · Being cited beats ranking first · Lead quality beats cost per lead

Here is the proof it works. Coactive Life Design ranks on the first page of Google for "life coach Melbourne", one of the most competitive coaching terms in the country. We got there with focused SEO, a clean site structure and answer-ready content built to be found.

Law is a brutally competitive search market. We optimised SLB Legal for the practice-area terms that actually bring in clients, and moved them onto the first page of Google. The tracked keyword data is below.

Fire safety is a high-trust, high-intent search. We got Blanket Fire Protection ranking at the top of Google for the fire-door terms Melbourne businesses actually search, so the compliance enquiries land with them first.
Ranking number one and getting named in AI search is, over time, far more cost-effective than paying for ads. Imagine what just one more client a week would do to your bottom line over a year. Every month you rank, you build domain authority and pull further ahead organically, while your competitors keep paying for every single click.
In competitive fields like law and finance, rankings need ongoing maintenance, but once you are there it compounds. If you are a lawyer or a finance professional who has been burned by a marketing agency before, we can help. We have done it for lawyers and finance professionals already, and we can do it again for your business.
Practice-area pages, local visibility, reviews and AI answers for family, criminal defence, wills and estates, property and commercial firms. Written within legal advertising rules, approved by you.
SEO for law firms →Capability pages, accurate credentials and directory listings that program teams and primes can find and verify. Nothing sensitive goes live, ever.
SEO for the defence industry →Add search and AI visibility to your service menu without hiring an in-house SEO team. We deliver the results for your clients under your brand, on WordPress, Square, Joomla, Wix, Webflow and more. You keep the relationship, we do the heavy lifting.
Partner with us →We work directly with businesses to get you captured in keyword searches across Google and AI answer engines, using a variety of tools most standalone SEO agencies miss. One brand per industry, per postcode, so you are not competing with our other clients.
Book a free call →Lawyers, finance brokers, accountants, plumbers and electricians are where we do our best work. That said, our approach adapts to any industry and any platform, so we are in no way limited by the field you work in.
Set-and-forget SEO tools and cheap offshore services promise rankings on autopilot. In practice, unmanaged automation often does the opposite of what you paid for, and it can take months to undo the damage. Here is where it goes wrong.
Automated link tools blast your site with spammy, irrelevant backlinks. Instead of authority, you build a toxic link profile that Google can penalise, and once you are hit, recovery is slow, painful and expensive.
Firing out dozens of thin, AI-spun articles in days looks exactly like spam to a search engine. An unnatural publishing spike can trip quality filters and bury the good pages you already have, rather than lifting them.
If the content is not mapped to a commercial keyword plan, you end up ranking for terms that never bring in a paying client. You dilute your site's focus, confuse Google about what you do, and waste every dollar of the effort.
We do use automation, but never on autopilot. Every backlink, every article and every published page is guided by a real human and mapped to a commercial keyword plan built around the searches that actually make you money. That is how you get the speed of automation without the risk of it.
SEO gets you ranking in traditional Google results. AEO gets your brand named as the answer when people ask AI assistants like ChatGPT, Gemini or Perplexity. GEO builds the citation and entity signals generative AI models cross-check before they recommend a brand. We do all three together, so you show up whether someone searches or asks.
Yes. We offer white-label SEO, AEO and GEO for marketing agencies. We deliver results for your clients under your brand, so you can add search and AI visibility to your service menu without building an in-house SEO team.
Yes. We also work directly with businesses to get you captured in keyword searches across Google and AI answer engines, using a range of tools most standalone SEO agencies overlook.
We have optimised sites across WordPress, Square, Joomla, Wix, Webflow and more. Our approach is platform-agnostic, so it works wherever your site is built.
Intrigue Digital has been trusted for 3 years.
Plain-English definitions and tactics for small businesses, updated regularly by our team.
Start with our top guides
Search Engine Optimisation in plain English, why it still matters, and three tactics a small business can start this week.
Read article →Answer Engine Optimisation, how to get your business named by ChatGPT and Perplexity, and the FAQ pattern that works.
Read article →Generative Engine Optimisation, the citation and consistency signals AI models check before recommending you.
Read article →New definitions and tactics are published automatically. Articles may reference tools we use and trust, including GoHighLevel, Ubersuggest, SEMrush and WordPress, some links are affiliate links.
The step-by-step system we use to get businesses named by ChatGPT, Gemini and Perplexity. The actionable version of our free guides, in one downloadable playbook you can work through this week.
Secure checkout · instant download · 7-day money-back guarantee.
Five quick steps. No jargon, no obligation, and no one will pester you.
We'll review your answers before we talk, so the call starts with what matters for your business. Pick a time that suits you below.
Choose a time for my call →Prefer email? info@intriguedigital.com.au
Book a free 30-minute strategy call and let our team put you in front of every search that matters. One business per industry, per postcode.
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