For brands that want leads on autopilot

Be the brand that AI name-drops.

We help law firms, defence industry suppliers and ambitious Australian businesses rank for the searches that matter on Google, and get named as the answer inside ChatGPT, Gemini, Perplexity and Google AI Overviews.

Women-led teamTrusted for 3 yearsOne business per industry, per postcodeAustralia-wide
AI assistant
YouWho's the best family lawyer in Geelong?
AI answer
Your businessTop recommendation
Sources: your website, Google reviews, industry directories
ChatGPTGeminiPerplexityAI Overviews
68%of US Google searches now end without a click. Be the answer, not a blue link.SparkToro, early 2026
As featured in
Testimonials

Don't just take our word for it.

Real results, in a client's own words. This is what happens when your business becomes the answer Google and AI point to, month after month.

Book a free strategy call →
3yrsTrusted and proven
4+AI engines we optimise for
6+Website platforms supported
Specialist technical teamSpecialist technical team

Optimised across every platform

WordPressSquareJoomlaWixWebflowShopify+ more
Do the maths

What would doubling your leads be worth?

Put in your own numbers. This compares three months of SEO with the extra clients you would win if the leads from your website doubled for those three months, and shows what you would actually keep after your costs.

Your plan
3-month minimum, then month to month.
Enquiries, calls or quote requests that come through your website today.
What an average client spends with you over the whole relationship, e.g. $2,000 a year for 4 years = $8,000.
What you keep from each dollar after wages, materials and overheads. Not sure? It's on last year's profit and loss, or ask your accountant.
Extra profit in your pocket
$4,140
1.9x return on your SEO spend
Extra website leads over 3 months18
Extra clients won5.4
Lifetime revenue from those clients$43,200
Profit at 20% margin$8,640
3 months of SEO$4,500

You would need 3 new clients to cover three months of SEO from profit alone.

Book a free strategy call →

This is an illustration using the numbers you enter, not a quote or a guarantee. Results vary by industry, location, competition and your starting point, and doubling leads in three months is a scenario to model, not a promised outcome. Profit uses the margin you enter and is before tax. SEO usually keeps compounding after the first three months, which this calculator does not count. Prices are in AUD.

Like those numbers?

Book a free 30-minute strategy call.

Pick a time that suits you. We'll look at where you rank today, whether AI assistants already name you, and what it would take to double the leads from your website.

Calendar not loading? Open the booking page →

Field notes

What business owners are saying about AI search.

Not our clients, independent operators telling it straight. This is what happens when AI assistants start deciding who gets recommended, and it is exactly why we built Intrigue.

Contributors share their own experience and figures. They are not necessarily Intrigue Digital clients.

What we do

Three ways to get found. One team that does all of it.

Most agencies stop at SEO. Search has moved on. We cover the full stack of discovery, so your brand shows up whether someone types a query or asks an AI.

01

SEO

Rank for specific, high-intent search criteria on Google. Technical fixes, on-page, content and local, built to match how your customers actually search.

  • Keyword and SERP targeting
  • Technical + on-page SEO
  • Local and map-pack visibility
02

AEO

Answer Engine Optimisation. Get named as the recommended answer when people ask ChatGPT, Gemini or Perplexity for the best provider in your industry.

  • Question-and-answer content
  • Entity and citation building
  • Structured data for AI
03

GEO

Generative Engine Optimisation. We build the trust and consistency signals generative AI models cross-check before they will recommend a brand by name.

  • Fact consistency across the web
  • Authority and mention signals
  • AI-readable content structure
How we work

Clarity first, then action.

01Diagnose

Technical, competitor and AI-answer review, so we know what is holding you back and where the upside is.

02Prioritise

A ranked plan by impact and effort, so the work that moves enquiries happens first.

03Build

We make the changes: pages, schema, profiles, links and content, approved by you.

04Measure

Rankings, AI mentions and enquiries reported in plain English, then we refine.

Immediate results

Google Ads management

Need leads while your SEO builds? We run keyword-optimised Google Ads that put you at the top of the results today, not in three months. Month to month, no lock-in, from $700 per month.

See Google Ads management →
Built for catalogues

Ecommerce SEO

Run an online store? A product catalogue needs a different playbook to a local service business, product and collection page SEO, feed and schema fixes, and GEO built to get your products cited in AI shopping answers.

See ecommerce SEO →
Our edge

The tools most standalone SEO agencies never touch.

We pair the classic SEO platforms with an AI-search and automation stack most agencies never set up. That is why our clients turn up in places their competitors do not.

Google Search Console Ubersuggest SEMrush GoHighLevel Schema & JSON-LD llms.txt AI Overview tracking Entity graphs Automated content
Proof, not promises

We don't just talk rankings. Look at what we have built.

Real Australian businesses. Real websites, ranking and converting. Hover any site to scroll through it, then go see it live.

0 → 20
qualified leads a month
True Tally Bookkeeping
9.3x
Google Ads ROAS
AU Beauty Bazaar
$3.4M
run-rate reached
AU Beauty Bazaar
Page 1
Google, "life coach Melbourne"
Coactive Life Design

Sample wins from businesses we have worked with and featured. Read how we do it: Get recommended by ChatGPT · Being cited beats ranking first · Lead quality beats cost per lead

coactivelifedesign.com.au
Coactive Life Design life coach Melbourne website ranked on page one of Google by Intrigue Digital
Life coach · Melbourne

Coactive Life Design

Here is the proof it works. Coactive Life Design ranks on the first page of Google for "life coach Melbourne", one of the most competitive coaching terms in the country. We got there with focused SEO, a clean site structure and answer-ready content built to be found.

Page 1 of Google · "life coach Melbourne"

Visit the site →
Keyword rankings climbing▲ +41 in 7 days
Coactive Life Design coactivelifedesign.com.au coaching keywords climbing in Google rankings by Intrigue Digital
Coactive Life Design's coaching keywords climbing week on week, including mindfulness coaching up 41 places in a single week and life coaching program breaking into the top 100.
See more client results
slblegal.com.au
SLB Legal commercial and business lawyers Victoria website built and optimised by Intrigue Digital
Law firm · Australia

SLB Legal

Law is a brutally competitive search market. We optimised SLB Legal for the practice-area terms that actually bring in clients, and moved them onto the first page of Google. The tracked keyword data is below.

First-page keyword results

Visit the site →
Tracked keyword rankings▲ First page
SLB Legal law firm tracked keyword rankings on the first page of Google delivered by Intrigue Digital
SLB Legal's tracked practice-area keywords holding first-page positions on Google, the terms that actually bring in commercial legal clients.
blanketfireprotection.com.au
Blanket Fire Protection fire doors Melbourne website ranked on Google by Intrigue Digital
Fire protection · Melbourne

Blanket Fire Protection

Fire safety is a high-trust, high-intent search. We got Blanket Fire Protection ranking at the top of Google for the fire-door terms Melbourne businesses actually search, so the compliance enquiries land with them first.

Ranked #2 · "Melbourne fire doors"

Visit the site →
Tracked keyword rankings▲ #2 in Melbourne
Blanket Fire Protection ranking number two on Google for Melbourne fire doors keywords by Intrigue Digital
Blanket Fire Protection holding position #2 for "Melbourne fire doors" and climbing across its core fire-door search terms.

Being the answer beats renting clicks.

Ranking number one and getting named in AI search is, over time, far more cost-effective than paying for ads. Imagine what just one more client a week would do to your bottom line over a year. Every month you rank, you build domain authority and pull further ahead organically, while your competitors keep paying for every single click.

In competitive fields like law and finance, rankings need ongoing maintenance, but once you are there it compounds. If you are a lawyer or a finance professional who has been burned by a marketing agency before, we can help. We have done it for lawyers and finance professionals already, and we can do it again for your business.

Want results like these? Book a free call →
Who we help

Built for law firms and defence. Open to every ambitious business.

For law firms

The firm clients find first

Practice-area pages, local visibility, reviews and AI answers for family, criminal defence, wills and estates, property and commercial firms. Written within legal advertising rules, approved by you.

SEO for law firms →
For defence suppliers

Found by primes and procurement

Capability pages, accurate credentials and directory listings that program teams and primes can find and verify. Nothing sensitive goes live, ever.

SEO for the defence industry →
For marketing agencies

White-label SEO, AEO & GEO

Add search and AI visibility to your service menu without hiring an in-house SEO team. We deliver the results for your clients under your brand, on WordPress, Square, Joomla, Wix, Webflow and more. You keep the relationship, we do the heavy lifting.

Partner with us →
For businesses

Get captured everywhere buyers look

We work directly with businesses to get you captured in keyword searches across Google and AI answer engines, using a variety of tools most standalone SEO agencies miss. One brand per industry, per postcode, so you are not competing with our other clients.

Book a free call →
Any industry

No industry is off limits. If you want to rank, we have got you.

Lawyers, finance brokers, accountants, plumbers and electricians are where we do our best work. That said, our approach adapts to any industry and any platform, so we are in no way limited by the field you work in.

LawyersFinance brokersAccountantsPlumbersElectriciansand more

Is Intrigue Digital right for you?

This is for you if

  • You have tried to rank before and it did not work
  • You want more than a basic SEO agency that chases Google page rank alone
  • You know AI search results matter and want to be named there
  • You want to partner with a team that genuinely wants to see you win
  • You want a dedicated account manager
  • You want reliable weekly reporting, explained to you in full
  • You want real results that last, month after month
  • You are ready for a three month commitment

This probably is not for you if

  • You are only chasing the cheapest option or an offshore quick fix
  • You want overnight results with no commitment
  • You are happy to stay invisible in AI search
  • You are not ready to commit for three months
A word of warning

Automated SEO can quietly sink your site.

Set-and-forget SEO tools and cheap offshore services promise rankings on autopilot. In practice, unmanaged automation often does the opposite of what you paid for, and it can take months to undo the damage. Here is where it goes wrong.

1

Low-quality backlinks that drag you down

Automated link tools blast your site with spammy, irrelevant backlinks. Instead of authority, you build a toxic link profile that Google can penalise, and once you are hit, recovery is slow, painful and expensive.

2

Publishing content far too quickly

Firing out dozens of thin, AI-spun articles in days looks exactly like spam to a search engine. An unnatural publishing spike can trip quality filters and bury the good pages you already have, rather than lifting them.

3

Content that ignores your commercial plan

If the content is not mapped to a commercial keyword plan, you end up ranking for terms that never bring in a paying client. You dilute your site's focus, confuse Google about what you do, and waste every dollar of the effort.

We do use automation, but never on autopilot. Every backlink, every article and every published page is guided by a real human and mapped to a commercial keyword plan built around the searches that actually make you money. That is how you get the speed of automation without the risk of it.

Get SEO done properly. Book a call →
FAQ

Questions, answered.

What is the difference between SEO, AEO and GEO?

SEO gets you ranking in traditional Google results. AEO gets your brand named as the answer when people ask AI assistants like ChatGPT, Gemini or Perplexity. GEO builds the citation and entity signals generative AI models cross-check before they recommend a brand. We do all three together, so you show up whether someone searches or asks.

Do you work with marketing agencies?

Yes. We offer white-label SEO, AEO and GEO for marketing agencies. We deliver results for your clients under your brand, so you can add search and AI visibility to your service menu without building an in-house SEO team.

Can you help a business directly, not through an agency?

Yes. We also work directly with businesses to get you captured in keyword searches across Google and AI answer engines, using a range of tools most standalone SEO agencies overlook.

Which website platforms do you support?

We have optimised sites across WordPress, Square, Joomla, Wix, Webflow and more. Our approach is platform-agnostic, so it works wherever your site is built.

How long has Intrigue Digital been operating?

Intrigue Digital has been trusted for 3 years.

News

SEO, AEO & GEO, explained.

Plain-English definitions and tactics for small businesses, updated regularly by our team.

All articles →
Show our top guides and latest articles

Start with our top guides

New definitions and tactics are published automatically. Articles may reference tools we use and trust, including GoHighLevel, Ubersuggest, SEMrush and WordPress, some links are affiliate links.

The AI Visibility Playbook by Intrigue Digital, a digital guide to getting your business named by ChatGPT, Gemini and Perplexity
New · Digital download

The AI Visibility Playbook

The step-by-step system we use to get businesses named by ChatGPT, Gemini and Perplexity. The actionable version of our free guides, in one downloadable playbook you can work through this week.

  • ✓The 6-point AI visibility checklist and audit template
  • ✓Prompt scripts to test whether AI names your business
  • ✓The entity, review and citation fixes that actually move the needle
  • ✓A 30-day plan to become the answer AI gives
$29 one-off · instant PDF download
Get the Playbook →

Secure checkout · instant download · 7-day money-back guarantee.

Your search blueprintStep 1 of 5

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